healthcare redesign

responsive website redesign

This website redesign was restructured to tailor its experience to two different audiences. The site was split into two paths—one for patients and one for professionals—to accommodate targeted messaging and information. The patient path provides hope to children whose cancer has returned and when treatment options are limited, while the professional path lets industry members learn about POETIC’s latest scientific advancements and inspire collaboration.

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amanda m. buckley

communication designer

based in the Pioneer Valley of Massachusetts